E-Commerce: Vital Statistics

As we move into 2021 and the COVID-19 pandemic continues to shape and cement 'the new normal', the importance of e-commerce continues to grow. In this edition of the Brickweb blog, we'll be sharing some crucial facts and figures about the dynamic, fast-moving world of e-commerce and online shopping. The source of each statistic is given in parentheses.

General Statistics

• A massive 95% of all purchases are expected to be made via e-commerce by 2040 (Nasdaq)
• Of all internet users in the world, 93.5% have bought products online (OptinMonster)
• Around half of people would purchase something after engaging in conversational marketing with an AI chatbot (Drift)
• 69% of B2B business owners expect that they will stop printing physical catalogues within the next five years (B2XPartners)
• In 2019, companies have collectively lost an estimated £550 BILLION due to poor personalisation of e-commerce strategies (OptinMonster)

Email E-Commerce Statistics

• Six out of ten consumers would prefer it if brands contacted them through email (Statista)
• Marketing by email yields around £32 for each £0.73 spent (OptinMonster)
• Transactional emails get eight times more opens and clicks, making six times more money, than all other types of email campaigns (Experian)
• Marketing by email contributed to a fifth of the traffic that drives e-commerce sales (Wolfgang Digital)
• Six out of ten consumers have made a purchase a a direct result of a marketing message received by email (OptinMonster)

Mobile E-Commerce Statistics

• Conversion rates from mobile websites are three times lower than from mobile apps (Marketing Land)
• More than seven out of ten consumers will abandon a badly-designed mobile site for one that makes their buying experience easier (Google)
• If a consumer has a bad experience in a mobile store, they are 62% less likely to buy from you at a future date (Google)
• Call-to-action buttons can boost click rates by up to 45% (CopyBlogger)
• An increase in page-loading times from one to three seconds causes an increase in bounce rate of 32% (Google)

Brickweb offer a comprehensive, modern suite of e-commerce services designed to make sure that your website stands out from the crowd and lets you stay one step ahead of your many competitors. Find out more about our e-commerce services on our website, where you can also request a free, personalised SEO report.