Google update their core algorithm

Google’s latest algorithm update will change your SEO practices in 2020

You may have noticed a change in your businesses position listing on Google search recently. Your traffic volumes may have changed considerably. Want to know why?

The lovely Google have updated their core algorithm, fine-tuning the way their robots/spiders go in search of new content and grade the quality and relevance to even more match a search query.

If your traffic has changed, gone down or even dropped out of sight and not showing in searches anymore and you’re asking why, the answer is rarely clear when it comes to Google sharing their knowledge.

Brick’s local clients are mainly small and medium enterprises and we have worked hard together with them so that their business is found in an ever more competitive world and with most, their competitor appearing one place higher could mean fewer click-throughs and revenue goes to them instead of business they have depended upon for quite some time. It certainly has kept us on our toes. Google is playing a subtle game of cat and mouse with so-called SEO “experts” and is killing the old “tricks” and techniques.

#TeamBrick has been looking at the latest changes and studying who Google favours and why. Here’s what we found.

Ads are now more dominant on SERPs and this means more revenue to the almighty (Google). It’s becoming more and more difficult to rank organically on the first page of search results, even with the very best SEO practice in place.

Remember, a few years ago, a first-page query resulted in 10 lovely organic blue links with an uncluttered top page.

To feature above the fold now, unfortunately, means paying money.

Don’t lose heart though, it’s still the same old broken record from us and simple advice. Great quality content that your users want to read is the key. Even more in 2020, your pages should be optimised for voice via smart speakers who likes to type any more with the likes of Alexa and Siri around?

Some boffins estimate that 30% of searches may be made by voice by the end of 2020. We will be explaining more in next week’s article and at our March workshop, which btw, due to the health concerns will be online as a webinar.

Find out more, contact Lydia Wigley at our UK office for more detail.