We GUARANTEE You a White Christmas...

It’s normally the time of year where we have a little grumble about the weather, but everyone here at Brick is keeping quiet as we enjoy the very welcome sunshine that has been sneaking into the past few days! We’re feeling Christmassy and the sun is shining: it’s too good to be true…

Well, it’s not to good to be true, but it IS too good to last, as long as we’d like it to. At any moment, Winter is going to realise it’s been slacking and fly into a freezing rage to settle the score: we reserve the right to grumble then. But for now, let’s look at three ways you can bring a little Christmas sunshine to your website.

1. Black Friday was big news and so was it’s cousin Cyber Monday. Though we Brits love those bargains, we’re a nation of traditionalists at heart and we never really got into these days with the same passion as the USA. People want FESTIVE bargains, so get some interesting, attractive deals going on your site. Try to get more creative than the standard 10% off deal: bundle products together, offer a free gift for customers spending a certain amount, or offer gift wrapping.

2. Every year, there is more competition for people’s attention at Christmas. TV, mobiles, apps, high street stores; this gives the customer the ultimate liberty to shop where and how they want, so they’re naturally going to choose those outlets that make them feel festive, fun and involved with the season. Make your customers feel the same at every contact, whether live chat, on the phone or just by email.

3. Christmas is a very visual season; half the job of creating that festive atmosphere is already done as soon as you wrap a bit of tinsel round things, blow up a few balloons and dim the lights to fully enjoy the majestic Christmas tree. What’s good for the home or store is even better for the website and Brick can make it happen, providing you with a holiday-themed version of your logo and even making sure that it’s a White Christmas on screen, if not in reality!

That’s three to get you going while we enjoy an early tea break! By the time you call us to make Christmas happen for YOUR website, we’ll be back at our desks and ready to go!